Privacy policy


The security of your personal data is our top priority. Here you can learn what personal data we collect when you visit and how we use this information.

We respect your privacy and do not collect any unnecessary data that would be intended for anything else apart from ensuring the high-quality Laura Ashley services and a pleasant browsing experience on

We ensure that all your data is processed and stored in accordance with the requirements of the Law on the Protection of Personal Data of the Republic of Lithuania and other legal acts regulating the protection of personal data in the Republic of Lithuania, using necessary organizational and technical measures to protect your data from accidental or unlawful disclosure, destruction, alteration, as well as from unlawful processing actions.

All the stored and transmitted information is encrypted.

The Laura Ashley team is familiar with the requirements of personal data protection and ensures the compliance with the established organisational measures regarding data processing. Only the authorized personnel responsible for the technical, commercial, and editorial maintenance of the website have access to the data.

We recommend creating a secure password that you will use on You are responsible for maintaining the confidentiality of your password and must not disclose or share it with third parties and handle it securely.

The controller of your personal data is UAB Medienos Era, the code of the company is 136046812, Draugystė str. 19, LT-51230 Kaunas, hereinafter referred to as the "Company."


What Data Do We Collect and How?

When using, we collect your personal data when you provide it to us or give consent for its collection and use:

– Automatically generated and recorded technical information collected every time you use the website. When you use, our servers record the information (‘log data’), including the information that your browser automatically sends each time you visit Your IP address, address of the visited page, address of the previous page, date and time, type and version of a browser are all included in this data. This data is not used for the visitors’ identification purposes, it is not shared with anyone. The data is stored only for the purposes of diagnostics, statistics, and protection against unlawful and harmful use.

– Other data collected using the cookies and similar technologies related to browsing on the Internet. The information collected using the cookies allows us to ensure a more convenient browsing experience, learn more about users’ behaviour, analyse trends, provide similar offers, improve the website and services. You can choose whether you agree to accept the cookies. If you do not agree, you can delete all the existing cookies on your computer and set most browsers not to store the cookies on your device.

– Data provided directly to when you are making a purchase. This includes your name, surname, phone number, address, email address, purchase-related information (purchase date, product price, quantity, order progress tag, IP address, discount code, order date, product name, product code), payment information, delivery information (address and phone number). If the purchase is made for another person, we collect their delivery and contact information.

– You permit us to use the data you provide by selecting the relevant option, which is specified in detail when consent is requested from you, to receive messages for direct marketing purposes. This includes your phone number and email address. Your consent is valid during the data storage period until you revoke your consent by selecting the appropriate link in the relevant direct marketing offers or marketing research notifications or by informing us via email at

– Which we receive from other sources when you visit from third-party pages, newsletters, or by clicking on advertisements, we record the source from which the visitor came, the name and position of the advertising campaign, and associate this data with the order.

When you contact the Laura Ashley customer service, we collect your contact information, including your name, email, phone number, and communication history. You can contact us via email, phone, contact forms, or through Facebook.

By clicking on the links leading to other websites on, their privacy and cookie usage policies apply.


How Do We Use the Collected Data?

We ensure that we use your personal data fairly, for legitimate purposes, and only to the extent and duration necessary to achieve clearly defined and legitimate objectives while considering the protection of your privacy. Your email address is used to identify you when logging in to, and your personal data such as name, surname, address, etc., is used to process your orders and successfully deliver the goods to the address you have provided. Without separate consent, this data will not be used for any other purposes. If you have given consent to receive promotional messages to your specified email address, we will use this data to send exclusive offers, recommendations, surveys, and similar Laura Ashley-related information, as well as to respond to your questions or comments. You can easily change the newsletter settings in your profile at any time. You can also contact us via email at and inform us that you no longer wish to receive the newsletters. uses the cookies and other tracking technologies to provide the necessary functionality and detect you in other services and devices. Some cookies are essential for the accurate functioning of in your browser or device, while the remaining cookies, which you can disable at any time, are used to collect and analyse the visitor statistics and user behaviour on, provide relevant recommendations on other websites, and similar purposes. The decision to allow to use the cookies, except for the necessary ones, is entirely up to you. If you see a message on the website stating that cookies are used, and you have marked "Agree" or continue browsing without rejecting cookies, we will assume that you consent to the use of cookies. In order to fulfill our legal obligations defined in the legislation, we process your data related to, for example, accounting and data provision to competent institutions when required by the law.


Why and With Whom Do We Share Information?

Your personal data is secure with us. However, in order for to function and for you to always receive the ordered product, we need to share your data with the data processors. For example, the banks we cooperate with receive the information about the ordered product and the amount to be paid when you make a purchase on using your payment card - your payment card information. The couriers receive such information as the delivery address and phone number to contact you. We may also provide your information to third parties if Laura Ashley were to participate in mergers, acquisitions, bankruptcies, liquidation, reorganization, or similar processes, and if it involves the transfer of the information described in these terms. Elegant Home would provide your information to the party participating in such a process (e.g., a potential buyer). We may also respond to requests from courts or government institutions only to the extent necessary to comply with applicable laws or a court order/testimony. For other third parties, only after receiving your consent, which may be obtained for a specific case. We ensure that we carefully select the data processors who provide sufficient guarantees that the data processing complies with the requirements of the GDPR, including processing security.


How Long Is the Data Stored?

We keep your information only for the period necessary for the fulfilment of contracts and purposes specified in this Privacy Policy and the provisions on the protection of personal data. This also applies to all the parties with whom we share your information and who provide services on our behalf. Your data related to e-commerce is processed and stored for 2 years from your last visit to or the last purchase date. The personal data for direct marketing purposes is kept for 5 years from the last login to the e-commerce system. The data collected for the purposes of customer consultation and communication with them online is processed and stored for 1 year from the moment of obtaining consent to process their personal data. The diagnostic information is stored until the problem is resolved but not longer than 180 days. After the above-mentioned periods expire, the personal data is destroyed automatically or by an authorized employee of Laura Ashley.


Your Rights

You have the right to know what personal data we have collected about you. You have the right to know to whom your personal data has been disclosed or provided in the last 1 year. You have the right to request the correction of incorrect, incomplete, or inaccurate data. You have the right to request the erasure of the personal data we have collected about you. You have the right to request the cessation of processing your collected personal data. If you want to receive the information about your personal data we have collected or to request the correction of incorrect, incomplete, or inaccurate data, please send us a request via email to, indicating "Request regarding the data collection" in the subject line. We may ask you to provide a document confirming your identity in order to properly identify you. Once your identity is confirmed, the information about the processed data of yours will be provided within 30 calendar days from the date of submission of the written request form. The information is provided free of charge. If we determine that the requests are clearly unfounded or excessive, especially due to their repetitive nature, we may charge a reasonable fee based on the cost of providing information or notifications or taking the requested actions, or we may refuse to take action based on the request. You can exercise your rights by contacting us directly at


Protection of Minors' Personal Data

You can use the Laura Ashley online store only if you are 16 years of age or older. If you are under 16 years of age, you should not provide your personal data on without the consent of your parents or foster parents. If you are a parent/foster parent and become aware that your child under the age of 16 is using the Laura Ashley online store and you do not want this to happen, please contact us at, we will remove all the related data as soon as possible.


Where to Report the Violation of Rights?

If you believe that your rights regarding the processing and storage of your personal data have been violated, please contact us at, and we will do our best to resolve any issues as quickly as possible.


How is the Privacy Policy Updated?

The provisions of the privacy policy are reviewed and updated in accordance with occurring changes in the legislation regulating the processing of personal data, the use of information and communication technologies. We recommend visiting periodically to familiarise yourself with the latest version of this privacy policy. If significant changes are made to this privacy policy, we will provide the information about it on